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Stop
Asking The
Wrong Question

When someone says they have lung cancer – often tearfully, usually fearfully – “Did you smoke” is the wrong question.

The answer doesn’t matter.

Whether they smoked or never had a puff, all people with a lung cancer diagnosis deserve care and compassion. They deserve to have the same chance at life as anyone else dealing with an illness.

You can help.

Donations are urgently needed for lung cancer research. Your support will fund an innovative joint study by the Lung Health Foundation and Lung Cancer Canada aimed at ending the stigma that kills.

"Look beyond the lung cancer and see the person"
Joanna,
Caregiver Advocate

We need to change the conversation.

We should ask why lung cancer is by far the largest cancer killer but is the least funded. We should ask why 58 families lose a loved one to lung cancer every day in Canada. We should ask why survival rates have barely improved in the last few decades.  

The right question is why those living with lung cancer don’t have a proper fighting chance when it comes to research, treatment and support. The right question can save lives and significantly reduce costs to the health-care system.

To understand the true impact of lung cancer stigma, download our report.

Alan Soon

Alan Soon

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Lorne Cochrane

Lorne Cochrane

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Joey Neale

Joey Neale

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You Can Help

You can help change the conversation from blame and shame to one that gives those living with lung cancer a fighting chance. 

  • Donate to lung cancer research.
  • Sign-up for our email newsletter to stay informed. 
  • Follow us on social media. Like, share and mention our posts asking the right questions. Use the hashtags #TheWrongQuestion and #TheRightQuestion so we can join your discussion too. 
  • Stop asking “did you smoke?” Start showing care and compassion for patients. All people with a lung cancer diagnosis deserve care and compassion. They deserve to have the same chance at life as anyone else dealing with an illness.

Keep In Touch

Subscribe for email updates about lung cancer and how you can help.

About The Campaign

Each day, 80 Canadians are diagnosed with lung cancer. Sadly, instead of being offered support and help, many face stigma from a community that blames them for their disease. 

Whether someone with lung cancer has smoked or not, they deserve our compassion and care. They deserve to have the same chance at life as anyone else dealing with an illness. We need to do better in making this a reality for all Canadians living with lung cancer. That is why we launched this campaign.

Stop Asking the Wrong Question uncovers the true impact of lung cancer stigma on those living with an already terrible disease. 

No matter age, gender or health history – lung cancer doesn’t discriminate, and neither should we.

We asked 18 brave Canadians who have experienced lung cancer to share the toll stigma has had on them. Their heartfelt stories paint a picture of what our words and actions are doing to those in their moment of most need.

These are real people who have experienced and understand the real effects of stigma. Their ask of us is simple – to give those living with lung cancer a fighting chance.  


What we don't talk about

Each day, 80 Canadians are diagnosed with lung cancer. Sadly, instead of being offered support and help, many face stigma from a community that blames them for their disease. 

Stop Asking the Wrong Question uncovers the true impact of lung cancer stigma on those living with an already terrible disease. 

1 in 4 are silenced 

by shame

Lung Health Foundation

The Lung Health Foundation is dedicated to ending gaps in the prevention, diagnosis, and care of lung disease in Canada. We invest in the future by driving groundbreaking research, and we give patients and their families the programs and support they need today.

Lung health starts now!
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Lung Cancer Canada

Lung Cancer Canada is a national charitable organization that serves as Canada’s leading resource for lung cancer education, patient support, research and advocacy. Based in Toronto, Ontario, Lung Cancer Canada has a wide reach that includes both regional and pan-Canadian initiatives. Lung Cancer Canada is a member of the Global Lung Cancer Coalition and is the only organization in Canada focused exclusively on lung cancer. 

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Our Funding Partners

Thank you to our funding partners whose support helps us end the stigma of lung cancer and change the conversation to how we can care and support patients and their families. 

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